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The second phase of the 133rd China Import and Export Fair (Canton Fair) officially kicked off on April 23. The exhibition focuses on daily consumer goods, gifts, and home decoration products, with a total of 18 exhibition areas.

Crowded meeting tables at the second phase of Canton Fair

【資料圖】

The toy exhibitors from Chenghai, Shantou made their appearance, and the maternity, infant, and children"s exhibition area debuted. The cute ceramic Bing Dwen Dwen attracted purchasers from all over the world.

Resumptionof offline events after three years

Shantou Chenghai District is known as the "Capital of Chinese Toys", because 70% of the world"s toys are made here. This year"s Canton Fair marks the resumption of offline events after three years of the pandemic, providing toy foreign trade enterprises with newopportunities to go global.

Huinuo Toys, a companybasedin Chenghai, not only invited former European customers in advance but also launched a series of products such as LED minimalist desk lamps, romantic projection lamps, cartoon pressure cars, and pocket game consoles, withallproductsexhibitedbeingnewproducts.

It is worth mentioning that the second phase of Canton Fair newly set up the maternity, infant, and children"s exhibition area, exhibiting nearly a thousand types of products such as baby carriages, baby clothing and accessories, and baby and children"s furniture.

Guangzhou Light Holdings Limited applied for a booth in the newly set-up region. In addition to traditional baby products such as brushes and shower gels, thecompany also launched an intelligent milk warmer designed for novice parents and high-end milk bottles targeting Latin American and Southeast Asian markets. Over 50%-60% of products brought by the company are newly launched.

Despite being the first day of the event, the conference table at the booth was already crowded with people. Several foreign buyers brought tablets and manuals, discussing prices, order quantities, and adjustment requirements with the sales staff or asking them to showcase products such as strollers, walking cars, and cribs

"Shenzhen Guangrui has participated in the Canton Fair for nearly 20 years and exhibits its products in 12 booths this time. Many old customers and new customers from the Middle East and South America came because of our reputation," said the general manager of Shenzhen Guangrui. The company is very excited to attend the offline Canton Fair and has set a sales target of 60-80 million dollars.

Innovated traditional craft goes global

In Hall 9, a row of delicate and brightly colored ceramic Bing Dwen Dwen and Shuey Rhon Rhon attracted many buyers to take pictures.

Cute ceramic Bing Dwen Dwen

Shunmei Group from Dehua County, Quanzhou, "The World Capital of Ceramics", is the only authorized manufacturer of ceramic Bing Dwen Dwen and Shuey Rhon Rhon. Its general manager, Zheng Pengfei, said that every product is handmade and made by the Dehua porcelain firing technique that has been passed down for thousands of years. The production requires dozens of processes such as mold making, pouring, washing, firing, coloring, painting, and decal.

In addition to traditional white porcelain, the booth"s negotiation area also displayed new ceramic decorations with different shapes, colors, and hand-kneading techniques. Jasy from the UK participated in the Canton Fair for the first time and fell in love with the ceramic decorations for Christmas, planning to place an order with her partner.

Exhibitors specializing in materials such as wisteria, bamboo weaving, and glass have used technological innovations to revitalize traditional products infused with cultural elements, gaining new orders and renewed vitality.

廣交會二期接力開張，陶瓷版“冰墩墩”驚艷亮相！

第133屆中國進(jìn)出口商品交易會（以下簡稱“廣交會”）第二期于4月23日正式拉開帷幕。本期展覽題材以日用消費品、禮品、家居裝飾品為主，共設(shè)18個展區(qū)。

其中，汕頭澄海玩具組團(tuán)登場、孕嬰童展區(qū)首次亮相、陶瓷版“冰墩墩”憨態(tài)可掬，吸引來自世界各地的采購商前來“掃貨”。

重回線下蓄勢待發(fā)

廣東汕頭澄海區(qū)被譽(yù)為“中國玩具之都”，承包了全球70%的玩具制造。本屆廣交會時隔三年重歸線下，正是玩具外貿(mào)企業(yè)又一次組團(tuán)出海的機(jī)會。

作為澄海大軍的一員，慧諾玩具有限公司不僅提前邀約歐洲老主顧，還大力主攻LED簡約臺燈、浪漫投影燈、卡通壓力車、口袋游戲機(jī)等一系列產(chǎn)品，上新率高達(dá)100%。

值得一提的是，廣交會第二期新設(shè)孕嬰童展區(qū)，展出近千種童車、嬰兒裝及配飾、嬰童家具、幼教用品、母嬰電器等產(chǎn)品。

廣州輕出集團(tuán)股份有限公司此次新申請了孕嬰童展位。在清潔刷、沐浴露等傳統(tǒng)嬰兒用品基礎(chǔ)上，廣州輕出還專門為新手爸媽推出智能溫奶器，以及偏向于拉美、東南亞市場的高端奶瓶，集團(tuán)整體上新率在50%-60%以上。

盡管才是開張第一天，展位現(xiàn)場的會議桌已“座無虛席”。多位國外采購商帶著平板電腦和手冊，或是對接價格、貨量和改裝要求，或是讓業(yè)務(wù)員展示手推車、學(xué)步車、童床等產(chǎn)品。

“深圳廣瑞已參加廣交會近20年，這次拿下12個攤位，許多來自中東、南美地區(qū)的老主顧、新客戶慕名而來?！鄙钲谑袕V瑞貿(mào)易發(fā)展有限公司總經(jīng)理介紹道，重回線下廣交會十分振奮，并定下了6000萬-8000萬美元的預(yù)期目標(biāo)。

傳統(tǒng)工藝創(chuàng)新出海

在9號展館，一排排細(xì)膩光滑、色彩明麗的陶瓷版“冰墩墩”“雪容融”吸引眾多采購商拍照打卡。

據(jù)了解，來自“世界陶瓷之都”福建泉州德化縣的順美集團(tuán)是陶瓷版“冰墩墩”“雪容融”唯一授權(quán)生產(chǎn)廠家。其總經(jīng)理鄭鵬飛表示，每一件產(chǎn)品都是純手工制作，傳承了千年的德化瓷燒制技藝，需經(jīng)過模具制作、注漿、洗坯、燒窯、上色、彩繪、貼花等數(shù)十道工序。

除了通透的傳統(tǒng)白瓷，展位的洽談區(qū)域還放有不同器形、色彩、手捏工藝的陶瓷裝飾新品。來自英國的Jasy是首次參與廣交會，她對圣誕系列的陶瓷飾品“一見鐘情”，計劃和伙伴一起下單。

藤鐵、竹編、玻璃等相關(guān)參展企業(yè)也紛紛突出新工藝，通過技術(shù)創(chuàng)新，讓蘊(yùn)含文化因子的傳統(tǒng)產(chǎn)品獲得新訂單、煥發(fā)新生機(jī)。(更多新聞資訊，請關(guān)注羊城派 pai.ycwb.com)

文、圖｜羊城晚報全媒體記者 黃穎琳 潘亮

翻譯｜劉佳慧

責(zé)編｜王瑜瑛

來源｜羊城晚報·羊城派

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